10:22AM Big cheers for that. 10:22AM "It's really thin... and it comes in two colors. And we're shipping white from day one!" 10:21AM "All new design. This is what it looks like." 10:21AM "In addition to thicker (he meant thinner), it's lighter too." 10:21AM "Nothing approaches this." 10:21AM "When you get your hands on one, it feels totally different." 10:21AM "The new iPad 2 is thinner than your iPhone 4." 10:21AM 13.4mm to 8.8mm 10:20AM "Having built in all this stuff, one of the striking things about the iPad 2 is that's dramatically thinner. 33% thinner." 10:20AM 'We've also built in the gyroscope we have in the iPhone and iPod touch." 10:20AM "Second, we've built in some cameras for video. We've got a rear and front facing. More on that in a few minutes." 10:19AM "The first iPad was no slouch... so a lot faster."
10:24AM "In addition to preserving the battery life, we've also preserved the price. The same exact prices." 10:23AM "This has been tried and tested... iPads get 10 hours of battery life." 10:23AM "Over a month of standby." 10:23AM "Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all this stuff. We've made it way thinner. Something's gotta give. You would think we'd have to give up battery life. But we found a way... the same battery life as the original iPad."
10:25AM "26 countries or more on March 25th. And that is iPad 2." 10:25AM "Just a beautiful product... so when are we going to ship it? April, May, June? No. March 11th." 10:25AM "When you add this together with over 65,000 apps... we think 2011 is going to be the year of iPad 2." Big cheers from the crowd. 10:24AM "Now some folks are out there saying they're only a little bit more expensive than us. When you look at this matrix, five of these six are less than $799." Burn Moto.
10:30AM "It's really easy to remove or change the cover." 10:29AM "They grasp it, and auto-align it. I'll show you a little video. It's so cool. You can remove it in a second. It adds minimal weight and thickness. It's got a microfiber cloth that cleans the screen." 10:29AM "It automatically wakes the iPad when you open it, and puts it to sleep when it closes it. Now how is this held on? Do we have screws? No -- we use magnets." 10:28AM It's a flap that covers the front of the device. Interesting. 10:28AM "We designed the case right along side the product. It's not a case -- it's a cover." 10:28AM "We did a case for the original iPad. It worked pretty well, but we went to all the trouble to make this beautiful design, but then covered it up with the case. We thought we could do better than this with the iPad 2." 10:27AM "Something that's going to be even more popular, we call Smart Covers." 10:27AM $39 10:27AM "Here's what it looks like." 10:27AM You can charge while using. 10:26AM Provides output up to 1080p. Works with all apps. 10:26AM "Mirrored video output." 10:26AM "Some other new features. HDMI out. We have a cable that does just that."
10:32AM Scott Forstall is out. 10:32AM "So those are the two accessories. Now let's go back into the iPad 2, because we have a new release of iOS -- iOS 4.3." 10:32AM Poly cases are $39, leather $69 10:31AM Steve is pretty stoked about this cover. "There are magnets in the hinge and the cover. And what would these cases be if they didn't come in colors. 5 poly, 5 leather." 10:31AM "That kind of reminds me of a Pixar short." 10:31AM Hard to describe, but let's say there was a lot of snapping this cover onto iPads. 10:30AM This is cute. 10:30AM "They come in polyurethane or leather. Here's a video."
10:36AM You can now select which mode it's in. 10:35AM "Next, this is something we heard from customers. Some customers have said they want to use the switch on the device to quickly mute the device, others have asked for a switch to change the orientation lock." Ooh, backpedal! 10:35AM "When you tap on the AirPlay icon, it looks around and finds your Apple TV. It's that easy. We're making it even better in iOS 4.3. If you're sharing photos, you can use all of the built in slide show options. And now in 4.3, apps from the Store and even websites can do video or audio." 10:33AM "Along with the iPad 2, we're releasing the next release of iOS 4.3. It starts with significantly increased Safari performance. We took the Nitro JavaScript engine. Next, iTunes home sharing. It lets you get at all of your content directly over WiFi. Next, AirPlay improvements."
10:37AM "Here I have an iPad 2 which is mirrored up there. Let me launch Photo Booth. The iPad 2 is so powerful that we're looking at 9 live video streams at once." Real time effect demos, like on a desktop. Scott is cycling though them to great hilarity. 10:36AM "Next, the iPad 2 comes with these new cameras. And we've built in some new software -- starting with Photo Booth. Let me give you a demo." 10:36AM 4.3 will add personal hotspot for the iPhone 4.
10:40AM "From day one, you can FaceTime from your iPad 2 to all the iPhone 4 customers out there." 10:40AM Demo'ing the flip feature to get to the back camera. "If Michael had children or something, this might be interesting to look at." Ha! 10:39AM And... a FaceTime call is happening. 10:39AM "Next is FaceTime. It's the best and easiest way to video conference. We're bringing it to the iPad. You can FaceTime between two iPads, between an iPad and an iPhone, or between an iPad and a Mac." Demo time for this. 10:38AM "That's Photo Booth." Hmm. 10:38AM You can manipulate effects by touching. Pretty nifty.
10:42AM "The first one is iMovie for iPad." 10:42AM Steve is out. "In addition to these two apps being built into iOS 4.3, we have two other new apps. And we like doing apps. It can set the bar. It sets the bar high for developers." 10:41AM "So these are just a few features in iOS 4.3, and this will be out March 11th..."