10:43AM "This looks really great on the Retina Display of the iPhone and iPod touch too." 10:43AM Ha, homescreen looks like an old theatre. 10:43AM "Today we've got a new version that takes advantage of the iPad 2 and its extra horsepower. I'd like to show it to you." 10:42AM Randy Ubillos is out to demo iMovie for the iPad. 10:42AM "We have a long history of video editing, and iMovie for iPad is in that vein." Precision editor, multitrack audio, new themes...
10:45AM Editing does look pretty handy on that bigger screen. "We've also done a lot of work in the audio area." 10:44AM Randy is doing some iMovie editing.
10:50AM "Next up... GarageBand for iPad." 10:50AM "Precision editing, sending HD video around with one tap. A lot of great features in an app we're going to price at just $4.99. Available on March 11th." 10:49AM Steve is back. "It's awesome. 1.3 lbs... it blows my mind, this stuff." 10:49AM "And that is the new version of iMovie on the iPad 2." 10:48AM New sharing options... YouTube, Facebook, Vimeo and more. 10:48AM They've got a new "neon" theme -- think Miami Vice. 10:48AM Music automatically switches with themes... 10:46AM Over 50 sound effects come with iMovie. I hope they have the Wilhelm Scream.
10:52AM "The first thing you see is an instrument browser. They turn the iPad into a musical instrument that you can play where ever you go. Here's a grand piano... and it's not just a grand piano. Clavinet, some great synths... let's stick with piano." 10:51AM Xander Soren is coming out to demo. 10:50AM "Touch instruments, you can plug in a guitar if you want, but it's got touch instruments. Guitar amps and effects, 8 track recording and mixing, 250+ loops..."
10:53AM "Now we're only seeing some of the keys because this is only a window into a much larger piano." You can toggle octaves. 10:53AM There's a toggle for the sustain pedal. "Another thing about a piano is that you can play with dynamics... the sound is different when you tap softly or with force. How do we do that? With the accelerometer."
10:55AM "Let's bring up 50's scifi... here's something you can do on the iPad that you can't on a real keyboard." Wow, you can slide your note up along the keys, but also tweak vibrato as you slide your finger along individual keys. 10:54AM "Some great sounds here. Let's bring up the classic rock organ. The look changes to match a real B3 organ." Ooh, sounds good too! And drawbars... and speaker rotation. Sounds very good.
10:58AM Oh, it will strum for you as well. 10:58AM Goodbye need for talent! 10:58AM This is weird. Compatible chords are selected, and you can strum down each line to "play" the guitar. 10:57AM "We've got great guitar amps and effects... but you know there are a lot of people who don't play guitar. So we created Smart Instruments. Here you see an acoustic guitar, but one that anyone can play..." 10:56AM "Another great feature of these drums is that your kids can play them... with headphones on." 10:56AM If you hit the rim of the snare you get rim sounds, you can move from bell outward on the cymbals and the sounds change accordingly. 10:55AM Demo'ing drums now. Ha! It looks like a drum kit from the dummer's view.
11:01AM The editing of multiple tracks looks really intuitive. 11:00AM "This can record up to 8 tracks. Let's put that in perspective -- back when the Beatles did Sgt. Peppers, you could only do four tracks, and the machine was the size of a washing machine." 10:59AM "Once you've laid down one recording, that's the first step to writing a song. That's where the track view comes in." 10:59AM "They make it so you can't play a bad note." Described as training wheels... really more like a taxi cab.
11:05AM Florence and the Machine -- Dog Days Are Over provides the soundtrack here. Perfectly matches Jony Ive's silky smooth lauding of this product. 11:05AM Video time. 11:05AM "Now we made a video that I'd love to show you." 11:04AM "We think 2011 is clearly the year of iPad 2..." Big cheers for that. 11:04AM "So iPad 2 -- amazing product. Faster, lighter, thinner. Cameras and gyro. iOS 4.3 and FaceTime. iMovie and GaragrBand. 3G on AT&T and Verizon. Same battery life. Same prices. Black and white. Smart Covers." 11:03AM "So, GarageBand for iPad. This is no toy. You can use this for real work. I cannot tell you how many hours teenagers are going to spend making music with this." Wow, $4.99. That's kind of insane. 11:03AM Steve is out. "I'm blown away with this stuff. You know, playing your own instruments. Or using the Smart Instruments. Anyone can make music now." 11:02AM "We can't wait to hear all the creative things people will do when they get this in their hands." 11:02AM This will be a dream come true for a lot of bands looking to do fast and cheap demos.
11:08AM Scott Forstall and Michael Tchao also making some quality appearances in this video. 11:06AM Okay Apple, you've convinced us to buy an iPad 2. Many iPad 2s.